Greg Cannon

Leadership is a journey that starts with a simple truth: gr at leaders aren't born—they're forged through experience, dedication, and an unwavering commitment to growth. If you've ever doubted your leadership potential, remember that every influential leader started exactly where you are now. The Birth of a Leader True leadership emerges not from a title or position, but from a deep-seated desire to make a difference. It begins when you realize that your greatest impact comes from empowering...

Trust is the currency of leadership. Without it, influence collapses. Transparency, honesty, and ethical consistency are what allow leaders to stand firm even when others question. In funeral service, where families entrust us with their most vulnerable moments, ethics are not optional—they are essential. Transparent leaders communicate openly, even when the news is difficult. They own their mistakes, practice fairness, and set clear standards. That kind of integrity creates reputations that...

Leadership today demands more than performance—it requires sustainability. Burnout is real, especially in professions like ours where compassion fatigue is common. Leaders must prioritize their own well-being and the mental health of their teams if they want to thrive long term. Investing in resilience training, offering mental health support, and encouraging balance communicates that people matter more than numbers. When staff are cared for, they are better equipped to care for families. A...